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  • Writer's pictureNick Haughton

How Expensive is Art?



Navigating the art market can sometimes feel like wandering through a vast, unexplored land where prices seem to shift and change like the wind. But don't worry, fellow art enthusiasts! Allow me to guide you through the various elements that influence the cost of art, shining a light on how I, Cassia, approach pricing my work to ensure both fairness and the unique appeal of each piece. 


Size Matters 

When it comes to pricing art, the size of the canvas is key. A smaller piece naturally uses fewer materials and takes less time to create, which directly affects the price. This principle also applies to framing; the cost here is determined by the linear meterage of the frame's perimeter. However, the efficient use—or inefficiency—of frame lengths can also play a part in the overall cost, as any waste might require purchasing additional materials. 


Complexity and Material Choices 

The complexity of a piece, along with the materials selected for its creation, are major factors in determining its price. From basic prints to simple canvas board options, as we move towards more intricate designs, the cost begins to rise. Choosing a canvas with a thin edge is usually more cost-effective than one with a thicker edge, though the latter often offers a higher perceived value. Adding textures, such as gold leaf, brings another dimension to pricing, with the scale moving from more affordable options to the much pricier, and harder to come by, 24-carat gold leaf. 


Artist Recognition 

An artist's recognition and their portfolio have a significant impact on art pricing. Celebrated artists can fetch extraordinary prices, their pieces coveted by an elite audience at glamorous auctions, while local artists might see their work go for less than £100 in a community centre. This difference highlights how an artist's reputation influences the market value of their work. 


Perceived Value 

Art carries an intangible quality that goes beyond the physical materials and effort used in its creation. This perceived value can propel a piece to unparalleled heights compared to other goods. Unlike a meal that's enjoyed once, the value of art can grow over time, making it a lasting investment. This aspect is closely linked to an artist's reputation; well-known artists' works are pursued not just for their visual appeal but also for their potential as an investment. 


My Fair Pricing Approach 

My approach to pricing my art is centred on transparency and fairness, with a particular focus on the size of the artwork. This ensures that, while art remains a valuable investment, there are options available for a range of budgets, without sacrificing the distinctiveness or the quality of my work. 


My Art May Not Be for Everyone: Here's How to Know 

Art is more than just decoration; it's a statement, an investment, and a piece of cultural dialogue. If you're simply looking for a cost-effective, ready-made piece to fill a space, then high street stores, with their mass-produced prints, might be where you'll find what you need. These options, often produced overseas in large quantities, offer a budget-friendly alternative to custom-made art. 


An Affordable Entry into Art Investment 

For those seeking something more meaningful than just a picture to hang on the wall, my art offers a compelling opportunity. As an emerging artist who has completed numerous commissions and whose work has been recognised at auctions by discerning investors, I represent an accessible avenue into the art investment world. My work isn't just decorative; it's an investment in the potential for appreciation in value. 

In summary, the price of art weaves together factors like size, complexity, the materials used, and the sometimes intangible threads of artist recognition and perceived value. My art embodies the possibility of owning a piece that is not only a personal investment but also a source of joy, bridging the divide between affordability and the enduring value of original artwork.


Thank you

Thank you for your support, your likes, and the time you've invested in reading this. A massive thank you to all those who have made art investments. You know who you are, and I am always grateful to my trusted art collectors and enthusiasts. It means a lot to me as an individual artist. If you are new to my art journey—welcome! I hope you find inspiration here. Should you have any questions or enquiries, please don't hesitate to email me at hartinspire@outlook.com.

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